"Enrico Coveri – The King of Colors" is the first biography of Enrico Coveri, written by Silvio Balloni and published by Gruppo Editoriale. It was presented by Maison Coveri on February 26, 2024, the day Enrico Coveri would have turned 72. This precious coffee table book is housed in an elegant fuchsia-colored box, reflecting his favorite color. The book comes to life through exclusive multimedia content accessible via QR codes embedded in the pages. With 232 pages and over 160 images, including 70 never-before-published ones, the volume allows the reader to explore Enrico Coveri's life through his story and iconic images representing his vision.

Not only is it a visual journey, but it also serves as an educational book intended for study in fashion schools. It provides insight into the stylistic path that left an indelible mark on the history of fashion. Silvio Balloni, with access to Maison's archives, reconstructs every aspect of Coveri's revolutionary creative activity, narrating his personal and professional journey through a biography rich in unpublished documentation, graphics, and photographs. Coveri's simple yet disruptive character is reflected in his unique approach to fashion.

The book covers the early years, from his modeling career for Ente Moda Italia to his lesser-known activities in the industrial environment of Florence and Prato. It highlights his dazzling debut on the Paris prêt-à-porter scene at just twenty-six, establishing him as the new international star. The narrative unfolds in the kaleidoscopic firmament of the fashion world, where everything exudes joy, with sequins becoming luminous stars.

Enrico Coveri's extraordinary career unfolds from that moment, marked by appearances on the runway and in advertising campaigns featuring young models who were semi-unknown at the time but destined to become fashion icons, including Naomi Campbell, Linda Evangelista, Cindy Crawford, and Claudia Schiffer.
The 1980s are documented with important archival materials, including original sketches inspired by the PopArt of Keith Haring and Jean-Michel Basquiat, leading up to his collaboration with Andy Warhol in 1983. Coveri's unique and personal vision of fashion changed the use of color in prêt-à-porter forever, establishing it as one of the indisputable protagonists.